Al Fakhama Luxury Cars Dubai

Privacy Policy

At Al Fakhama Luxury Cars, we are committed to protecting your privacy and the personal information you share with us. This policy explains how we collect, use, disclose, and protect your personal data when you visit and use our online platform, including our website and any related services we offer through it (collectively referred to as "our site" or "this service").

Data Controller

The data controller responsible for your personal data collected through our site is:
Al Fakhama Luxury Cars
501B
Sheikh Zayed Road,
Ground Floor Showroom,
Dubai, Dubai,
P.O. Box 35001
UAE

Information We Collect

We may collect and process the following types of personal data:

1. Information you provide directly to us: This includes information you give us when you interact with our site, such as when you fill out forms (e.g., contact forms, service booking requests, vehicle inquiries), create an account, subscribe to newsletters, or communicate with us. This may include your name, contact details (such as physical address - if provided, not email or phone), vehicle preferences, service history details you provide, and any other information you choose to share.

2. Information collected automatically: When you visit our site, we may automatically collect certain information about your device and usage. This includes your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data. This information is collected through cookies and similar tracking technologies.

3. Information from other sources: We may receive information about you from third parties, such as service providers, affiliates, or public sources, where permitted by law.

How We Use Your Information

We use your personal data for various purposes based on specific legal grounds, including:

1. To provide and maintain our service: Processing your requests, providing information about vehicles or services, managing your appointments or inquiries, and facilitating transactions related to sales, servicing, or parts. This is often based on the performance of a contract or taking steps at your request before entering a contract.

2. To communicate with you: Responding to your questions, sending you updates, notifications, or information related to your inquiries or services. This may be based on your consent or our legitimate interests in communicating effectively with our customers and site visitors.

3. To improve our site and services: Analysing usage patterns, identifying trends, and enhancing the functionality and user experience of our online platform. This is based on our legitimate interests in improving our business and offerings.

4. For marketing and promotional purposes: With your consent, or where otherwise permitted by law, we may use your information to send you marketing communications about our products, services, and promotions that we believe may be of interest to you. You can opt-out of receiving marketing communications at any time.

5. To comply with legal obligations: Processing your data when required by applicable laws, regulations, legal processes, or governmental requests.

6. For our legitimate business interests: This includes preventing fraud, ensuring the security of our operations, enforcing our terms and conditions, and managing our business operations (e.g., internal reporting, planning).

Legal Basis for Processing

We process your personal data relying on the following legal bases:

Performance of a contract: When processing is necessary for the performance of a contract to which you are a party, such as providing services you request or facilitating a vehicle purchase.
Taking steps at your request before entering a contract: When processing is necessary to respond to your inquiries or prepare for a potential contract.
Compliance with a legal obligation: When processing is necessary to comply with a legal or regulatory obligation.
Legitimate interests: When processing is necessary for the purposes of our legitimate interests or those of a third party, provided that your fundamental rights and freedoms do not override those interests.
Consent: When you have given your explicit consent for a specific processing purpose, such as receiving marketing communications. You have the right to withdraw your consent at any time.

Sharing Your Information

We may share your personal data with the following categories of recipients:

Service Providers: Third-party vendors, consultants, and other service providers who perform services on our behalf (e.g., website hosting, analytics, CRM systems). These parties are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.
Affiliates: Companies within the Al Fakhama Luxury Cars group of companies for business purposes, such as internal administration or service delivery.
Legal and Regulatory Authorities: If required to do so by law, or in response to valid requests by public authorities (e.g., courts, government agencies).
Business Transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

We do not sell your personal data to third parties.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The precise retention period will depend on the type of data and the context of its processing.

Your Rights

Under applicable data protection laws, you may have certain rights regarding your personal data. These may include the right to:

Request access to your personal data.
Request rectification of inaccurate or incomplete personal data.
Request the erasure of your personal data.
Request restriction of processing your personal data.
Object to the processing of your personal data (e.g., for direct marketing).
Request data portability (receiving your data in a structured, commonly used, and machine-readable format).
Withdraw your consent at any time, where processing is based on consent.
Lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us using the physical address provided in this policy. We will respond to your request in accordance with applicable law.

Cookies and Tracking Technologies

Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and for marketing purposes. Cookies are small data files stored on your device. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our site.

Third-Party Links

Our site may contain links to third-party websites or services that are not operated by us. This policy does not apply to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the content, privacy policies, or practices of third-party sites or services.

Children's Privacy

Our site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us so we can take appropriate action.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page, and the changes will become effective when posted. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us by writing to:

Al Fakhama Luxury Cars
501B
Sheikh Zayed Road,
Ground Floor Showroom,
Dubai, Dubai,
P.O. Box 35001
UAE